Chronicles of TAG Heuer
TAG Heuer has been at the forefront of luxury sports watches since 1860, when the young Edouard Heuer first opened his watchmaking workshop in the small town of St-Imier, Switzerland. With a singular focus on precision timing, TAG Heuer rapidly developed expertise in chronographs and stopwatches, gaining acclaim for the precision and reliability of its timepieces. This reputation for performance led to deep and storied connections with the world of competitive racing and motorsports.
In 1911, TAG Heuer patented the Time of Trip, the first dashboard chronograph. This groundbreaking innovation meant race car drivers could accurately time their laps and runs. By 1933, TAG Heuer was the official timer for the legendary 24 Hours of Le Mans race. This motorsports heritage continues today - since 1985, TAG Heuer has been a prominent Formula 1 timer.
The TAG Heuer Monaco Watch, introduced in 1969, gained tremendous popularity after Steve McQueen sported the bold blue watch with orange accents in the 1971 film Le Mans. With its iconic square case and motorsport-inspired design, the Monaco Watch remains deeply associated with TAG Heuer style and the golden age of racing. For collectors, vintage TAG Heuer Monacos are especially desirable, like the original blue dial 1133B model worn by McQueen. In recent decades, TAG Heuer has continued to release updated and limited edition Monaco models, often in partnership with Formula 1 teams like McLaren.
TAG Heuer Watch Brand and Its Heroes
Beyond auto racing, in recent years, TAG Heuer Watch brand has also become a tennis stalwart through partnerships with superstars like Maria Sharapova, Alexander Zverev, and Novak Djokovic. The Aquaracer, famed for its scratch-resistant sapphire crystal and rotating bezel, is one of TAG Heuer's most popular tennis watch lines.
TAG Heuer Watches in The Market
For our shoppers, key questions surround pricing and authenticity. TAG Heuer watches price range from around $1,500 for quartz models up to over $10,000+ for specialty mechanical pieces. We make sure to verify the reference and serial number and provide a certificate of authenticity from TAG Heuer. With proper servicing and care, these expertly engineered Swiss sports watches can serve as lifetime status symbols.
Visit ouronline watch catalog, where you will find the widest selection of original Swiss-made watches to buy, carefully selected to emphasize your style and personality.