Passed on from one generation to the next since the Maison was founded, Chopard’s identity has been forged over time, and with the contribution of every member of the family who oversees it. Nowadays, it is this unique family spirit that differentiates Chopard in the world of fine jewelry and high watchmaking.

The support of its artisans also drives a boundless creative audacity that sets the brand apart. An audacity that has led Chopard to pave the way for a new vision of ethical luxury.